Search engine optimisation is the process of enhancing a website so that it gets ranked higher in search results. The major goal of SEO is to create best websites. Incorporating web designs and SEO is a challenge for everyone. As there are too many factors to consider, it is a complex job. Most people often get confused here. Are you one among them? Don’t worry. Follow these simple but effective web design techniques for SEO.
Initially when you are creating a website, ensure that it is designed with SEO requirements of yours. Search engines scans websites according to the text placed on those sites but not graphics. Even though you have an impressive website, but people are not able to find it, it is worth nothing.
In your website design, avoid including excessive images, numerous drop-down menus and confusing image maps. If you think including any of these is necessary, make sure that you are providing bulk of information with high quality along with it to make your website crawler friendly.
Content is the heart of any website. It should not be copied from anywhere else. It should be unique, informative and related. You have to regularly update your content to make it SEO friendly. Make best use of keywords that are assigned to you. You can take the help of numerous SEO tools, if you find any difficulty in this.
Building more links is important for any business, since search engines check for the links. Make sure that you are linking to other websites with high page rank. Search engines may penalise you for bad quality links.
It is known that each web page has a title tag. Include keywords which are assigned to you by search engines in your tags so that you get ranked higher. No one is going to search for you by your name, until you become incredibly popular.
Web users get irritated if they are unable to find where they have landed. Proper navigation is important for any website design. So, make it simple. If people find difficulty in collecting the information they need, they simply switch to other websites. Obviously, that is of your competitors.
Search engines do not consider the extension that your website is using. Hence, you can use any extension to design your website like .html, .php, .asp etc., it means you can create your website on any platform.
Each web page on your website must include a link that directs to your home page in order to provide proper navigation. Home page links must go directly to your domain. Always make sure that you are not going to include indexes in your internal links when it is not necessary.
If you are sharing your server with other sites, perform a blacklist check to ensure that you are not going to share with websites that have been banned recently by search engines. If not so, poor reputation of other websites may damage your standing.
Initially if you have created a static website that does not support regular update, consider the idea of creating a blog. With the help of a blog you can have strong online presence. You can interact with customers, get feedback of your products and can make changes accordingly to increase sales.
Meanwhile, you may fall short of money to run the business, for which you are designing the website. You may have to take loans for the purpose. While taking a loan, you may like to go for payment protection insurance along with it, which can help you in times of difficulties like disability to repay your debts by filing PPI claims.
Author Notes: Hi, I am Maria from Manchester. I am an ardent writer. Please follow me at financeport